Map of Facebook Connections

 

 

The picture above you represents the individual connections that people have through Facebook.  It was done in December of 2010.  I’ve said it before, and I’ll say it again, Facebook is the the most data rich and comprehensive market-targeting ad platform the world has ever seen.  Take a look at this short video to see what Facebook has to say about they can help your business.

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So Where Do I Start?

That’s where I come in…

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My 4-part evolving course to help your business take advantage of all the amazing opportunities that Facebook marketing has in store for you.  The  course structure is always as up to date as possible for an individual or a group of people in a classroom setting.  As the only credited Facebook Studio Edge participant in New Mexico, and a former course instructor for both the Sandoval County Chamber of Commerce and the Westside Chamber of Commerce I am fully qualified to explain the nuances of a breakthrough technology, still in it’s infancy.  To put it in perspective in 2004 Facebook had 650 users.  I’ve been around since the start.

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I tend to have most courses in my home state but feel free to contact me to setup an out of state session.  You have the option of taking any of the 4 modules individually or taking the full 4-module course at a discounted rate.  Below are the modules, module descriptions and rates for each pricing group.  Do not hesitate to contact me if you have any questions.

 

Module 1

Beginner Level

  • What is Facebook?
  • Pages VS Profiles VS Groups What's the difference?

    Which one is right for me and my business?
  • Privacy Concerns & Account Settings Everyone's real issue when something holds you back from posting.
  • Facebook rules and guidelines Boring, but necessary. Quick and painless though.
  • Finding "friends" on Facebook How to organize and categorizing those friends.
  • Facebook's 5 Guiding Principles This is the basis of strategy from the mouth of Facebook. With a little twist of SoLoMo Science in there.
  • Definitions Cover Photo, Profile Photo, FB Custom Tab/App, Timeline, Newsfeed, FB Chat, Ticker, FB Ads,Tagging, Check-in and many more.
  • ...and much more
HOT
Module 2

Intermediate Level

  • Building a page
  • Identifying your audience The most important step to your FB strategy.
  • Connecting with people
  • Engaging my audience
  • Influencing friends of fans
  • Optimizing Your Page

    - Setting a Vanity URL

    - Editing details

    - Categorizing your page

    - How to integrate Email Marketing and Blogging Programs with Facebook
  • Social Plug-Ins What are Social Plug-ins and how do they benefit my page?
  • ...and much more
HOT
Module 3

Intermediate Level

  • 3rd party software There are many tools out there that help streamline your Facebook marketing efforts. I'll give you a whole list of them.
  • Contests, Promotions & Offers How to run them, and your options.
  • B2B Interaction
  • “Use Facebook as...”
  • Blog commenting
  • Interest Lists - Why have them

    - Setting them up and using regularly
  • Page Insights Reviewing, analyzing, exporting & saving results.
  • ...and much more
HOT
Module 4

Advanced Level

  • Facebook Ads Power Editor vs Self-Serve Ad Tool
  • Using Power Editor
  • Split test ads
  • Custom Audience Did you know you can upload an email list to Facebook and target those email addresses in ads you create?
  • Look-a-like audience
  • Partner Categories
  • Graph Search A very powerful tool still in its infancy stage. I'll show you how powerful and what it means for your business.
  • Ad Reports
HOT

Per Module Pricing
Tier 1
$275

Up to 5 people in attendance

HOT
Tier 2
$500

Up to 10 people in attendance

HOT
Tier 3
$900

Up to 20 people in attendance

HOT
Tier 4
$1,200

More than 20 people in attendance

HOT

Full Course Pricing
Tier 1
$800

Up to 5 people in attendance

HOT
Tier 2
$1500

Up to 10 people in attendance

HOT
Tier 3
$2800

Up to 20 people in attendance

HOT
Tier 4
Custom Quote

More than 20 people in attendance

HOT